Many of you would be familiar with Google Analytics and if you’re not where have you been for the past 12 years? Yes, you read that right, 12 years! Google released its Analytics service back in November 2005 and it has since become the most widely used website statistics service in the world.
So what does it do?
As you would expect from anything that has been around so long, Google analytics has accumulated a vast array of functions some of which many people may not use, but for the purpose of this blog post, we will start with the basics.
It is possible to learn a lot about your website visitors with a very simple implementation of Google Analytics. The following information is a small selection of what is available with a standard implementation:
- Number of visitors to your site
- What web browser they are using (Chrome, Internet Explorer, Safari etc.)
- What type of device people are using (Desktop, Mobile, Tablet)
- What content they are looking at and how long they spend on pages
- The Average time it takes for your web pages to load
- Where your visitors came to your site from, Did the find you via a search engine? Click on a social media link? Follow a link from another site?
However, that is not it, with a few tweaks it is also possible to start to record some demographic information such as Gender, Age and even a site visitors interests. This sort of information can come in very handy to get to know who is visiting your website which will then allow you to tailor your content accordingly. A ‘need to know’ for any business!
So I record all of this information, how can I use it?
The data that is collated is hugely valuable and every website owner should take the time out to analyse it for the benefit of their business. The following 3 tasks should be the first things that you look at:
- Get to know your Audience – Use the Demographics Overview to find out their sex and age – This will allow you to correctly understand who is looking at your content which will then enable you to find out which age groups and gender is mostly likely to convert to customers.
- Find your worst performing pages – If some pages are not being viewed or people are spending just seconds on them before leaving, if could signify that maybe the content just isn’t that good. Find out which pages and look at that content again.
- Know where your site visitors are coming from – This is key, knowing if your potential customers are getting to your site from a Social Media site or are being referred to it from another site etc is crucial to understanding how to attract more people. If you understand how people are finding you then you can actively go out to get more people to visit.
How to get started
I should state that it really is not difficult to get started with Google Analytics but you will need access to your websites code as a small snippet of code will need to be placed on each page of your site. If you have access to the code then head over to Googles Support pages and follow their simple instructions to get yourself well underway to improving your website content.
If you need any help to get started then our Digital Marketing Services will cover this and we are more than happy to help.